Offset Printing vs. Digital Printing: A Primer
 
My mother gave me my first digitally-printed photo: a snapshot from my wedding reception in summer 2001. She printed it that night and gave it to us the next day. The dull hues of the photo were well-pixelated. It looked like a sun-bleached photocopy of a photocopy.
 
Today, digital printing is far more technologically advanced, and its products are often indistinguishable from those of offset printing. (In brief: digital printing entails backing four-color toner powder onto the page. Offset printing entails the transfer of the inked image from a plate to a roller and onto the page.)
 
Digital printing certainly has its advantages: small-batch runs can be completed in under two days, and updates to the image itself can be handled quickly. Offset printing has its own advantages, and we encourage you to learn more from one of our staff members here in Cleveland—especially if your next order of brochures, flyers, or booklets includes 500 units or more. With offset printing, the economies of scale are impressive. For some jobs, an order of 1000 may cost only a few dollars more than an order of 500. (Use our direct mail marketing services to save even more time and money.) While digital printing color standards continue to rise, offset printing remains the best option for getting the colors you want just right.
 
Foote Printing is a family-owned print shop here in Cleveland, OH. We specialize in offset printing, digital printing, and wide format printing. We also offer in-house graphic design and comprehensive direct mail marketing services.
 
 
What Message Do Different Colors Send?

 

When you design a flyer, logo, mailer, billboard, or any kind of advertisement, the types of color you use play a big role in the message you want to send. Graphic designers know the importance of color in ads and can help you send and illicit the right message and emotions. Let’s take a look at what colors represent in the advertising and print world.

 

Red

  • Increases appetite

  • Creates sense of urgency

  • Increases passion

  • Feelings of aggression or anger

 

Yellow

  • Cheerful

  • Optimistic

  • Attention grabber of people who pass by

 

Orange

  • Warmth

  • Caution

  • Excitement

  • Confidence

  • Good for call-to-actions

 

Blue

  • Peaceful

  • Preferred by men

  • Security and trust

  • Used in workplace, increases productivity

 

Green

  • Health

  • “Natural”

  • Wealth

  • Growth

  • Relaxing

 

Purple

  • Wealth

  • Success

  • Wisdom

  • Used on beauty products

  • Creative

 

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Foote Printing is a local print shop located in Cleveland, OH. We specialize in offset printing, digital printing and wide format printing as well as offering mailing services and graphic design.

 

If you would like to learn more about our company visit our site.

 

 
Summer Outings
 
As the days get longer and the weather gets nicer, many companies and organizations have some kind of party or event planned for the summer. Some places host or travel to company golf outings, charity events, or live events.
 
You may not be thinking about printing when you think of these things, but print companies have a lot to offer businesses that are involved in some kind of event.
 
Some ideas include:
 
Company T-shirts
Banners
Flyers
Posters
Yard Signs
Tablecloths for Tradeshow Booths
If your company is having or sponsoring an event, make sure you are seen. By working with your company we will be able to figure out the best options to fit your needs and make sure your company stands out.
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Foote Printing is a local print shop located in Cleveland, OH. We specailize in offset printing, digital printing and wide format printing as well as offering mailing services and graphic design.
 
If you would like to learn more about our company visit our site.
 
 
Vehicle Graphics: A Simple and Overlooked Strategy
 
With a number of different marketing outlets available, many business owners overlook the thing they use every day, their car. You might be thinking of vehicles that are entirely wrapped with the company’s name and logo, while some company vehicles can look like this, many professionals do not want to ride in a giant advertisement.
 
There are many ways you can advertise your company without wrapping your entire car. Car magnets and stickers can be a good alternative that a print shop can help you with. Insurance agents, realtors, landscapers and many other industries use vehicle stickers that do not cover the entire car but still promote their company.
 
A great example is the Geek Squad cars. When the company first started they would drive around in black and white cars with the Geek Squad logo on the side. It was quickly recognizable and they were everywhere. Vehicle graphics offer an easy way to promote yourself and stand out.
 
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Foote Printing is a family-owned Cleveland printing company with a close-knit crew of printing professionals. If you would like to discuss how Foote Printing can help you with vehicle graphics, visit our site to contact us today!
 
 
Why Work With a Local Printer? 
 
With sites that offer printing services to companies all over the U.S., you may think that they can do anything you need to. But local printers can offer the same products and services as their online counterparts, but have several unique characteristics that you can’t recreate virtually. From the variety of options, easy communication and building a business relationship, local printers are the best bet for print projects.
 
More Options
Compared to online sites that offer similar services, local printers offer more options for your business and your specific print job. Online sites often limit your selection of sizes, material, and ink. Local printers can offer you a wide array of options and styles. If you want a piece to be a certain size, shape, and material they can help you make that a reality.
 
Easier to Communicate
Naturally, communication is important to the success of any kind of project. When you work with a local printer you can call or even go to the office and speak directly with someone. Not only is it easier to get a live person on the line to work with you, but if there is a problem with a project it is much easier to fix when you work with a local person compared to an online printer.
 
Communicating your wants effectively is another reason local printers are better suited than online stores. Sometimes you have a specific look in mind or a more complex project that you want to be completed. A local printer can sit down with you and find out exactly what you need instead of trying to explain something to a phone rep or via email.
 
Better Relationship
With local printers, you build up a relationship. It does not matter how many times you print from an online source, they are not going to be able to make recommendations specifically for your business or help you figure out what kind of design works best for your brand. Local printers will be able to learn about your business and help you make decisions on print projects.
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If you want to start working with a local printer that understands your company and can act as a business partner and not just a website, we can help. Visit http://footeprinting.com/ to learn more about our company and how we can help your next print projects.
 
 
Using Direct Mail to Stand Out in the Digital Age
 
In the business world, most companies today focus their attention online. While this is good, standing out from the crowd is more difficult. There are plenty of tools and sites companies can use to automate messages to their customers, whether it’s sending a “thank you” message for their business, a “happy birthday” email or sending holiday messages. This is a nice way to stay in front of your customers, the only problem is, every other company is doing this also.
 
Direct mail offers a personal touch that your customers won't receive through an email or social media post. “According to USPS, 69% of people feel that mail is more personal than the internet.” Most of your customers receive all kinds of emails saying “thank you for coming in to see us today...” and most people know that these are just automated emails that go out to everyone. This does not make your customer feel any more special than if they had gone to another place for their same needs. 
 
So, what kind of direct mail should you send to your customers?
 
Thank You Cards
 
You do not need to send a thank you card every time a customer comes to see you, but for first time customers a physical piece of mail that thanks them for coming in will stand out much more than the generic “thank you” email that most other companies send. 
 
Birthday Cards
 
Taking the time to send your customers a birthday card will definitely make a positive impression on them.
 
Holiday Cards
 
Sending holiday cards is another easy way to use direct mail to reach customers. You can easily create a direct mail campaign for certain holidays and send your customers cards for those holidays. Most companies will just use social media and post a “Happy….” status update. But sending a card is creating that personal touch that your customers value.
 
In the cluttered online world, direct mail is an easy way for companies to stand out. If you would like to learn more about how direct mail can benefit your company visit our website here
 

Today, digital printing is far more technologically advanced, and its products are often indistinguishable from those of offset printing. (In brief: digital printing entails baking four-color toner powder onto the page. Offset printing entails the transfer of the inked image from a plate to a roller and onto the pages.) 
 
 
 
Vehicle Graphics: A Simple and Overlooked Strategy
 
With a number of different marketing outlets available, many business owners overlook the thing they use every day, their car. You might be thinking of vehicles that are entirely wrapped with the company’s name and logo, while some company vehicles can look like this, many professionals do not want to ride in a giant advertisement.
 

 

 

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  • 216.431.9958
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