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In terms of marketing, technology has come to a point where everything has been digitized, so how do printer and printing companies integrate this process in accordance with this change?

When running a marketing or communication campaign, there are certain things concerning how printing has now entered the digital medium as well, which they should take into account.

One thing to keep in mind is your social media presence as a company and brand guidance. This means that if your company is prevalent on all social media platforms and your company website and your company logo are the same throughout all those platforms, it can result in repetition.

However, that is not particularly bad because a known fact in the world of marketing is that repetition is important to embed that logo in the minds of the consumers.

Due to this, it is important to provide printers with correct brand guidelines and stick to them so that the consistency of the logo remains throughout. 

Wrap-up

Due to technological advancements, many digital aspects can be incorporated into printing as well.

One of these is using QR codes when getting a brochure or any other marketing campaign document printed. Interested in learning more? Visit us now!