The Power of Branded Cards for Your Business
We are starting a new video blog series, where we sit down and talk about our products, how we can help you, and the printing industry. This week, we look at the power of cards, you can watch or read all about the power of quality branded cards for your business below... *below is a transcription of the video. Dan and Michael are looking at the power of cards in business. Having branded stationary keeps professionalism at the forefront of personal messaging. Quality Print with a Personal Message You can see some samples here of cards by Foote Printing. Some of these have the company brand in place and some of them incorporate seasonal elements. These allow for you to send personal notes to your prospects, clients, friends, and even employees. In the photo above youll see note cards, thank you cards, and seasonal cards that people would send out to clients, customers, or anybody that theyre doing business with. These are the perfect item to stay on top of your client care and
Stand Out From Digital Marketing Clutter by Using Print Marketing
Sometimes, the old way of doing things is really the best way. Many marketers are finding that print advertising is more effective than digital advertising, and more businesses are choosing to place their marketing dollars into print advertising due to its ability to grab the consumers attention, and ultimately, their sales. Using Print Marketing to Stand Out No one has noticed this trend more than Foote Printing. Weve been supplying the Cleveland area with excellent print advertising since 1907. While the digital revolution did change a lot about how businesses advertise, marketers quickly found out that in the world of ads, print is where the customers are. In fact, market surveys show that consumers trust print advertising more than digital, and you can actually use your Google analytics to monitor your print advertising return on investment. Consumers Prefer Print Ads The consumer preference for print ads over digital doesnt mean digital is bad, but research does show that digital
Fast Printing in Cleveland
Do you need collateral done in a short amount of time? Hoping to find a company that can help you connect with hundreds or even thousands of people locally? Your search for quality printing is over with Foote Printing in Cleveland, Ohio. There are various instances in which a company might need the services of the best Cleveland print shop. If you are in a bind and need hundreds of copies of collateral done by the next business day, we will have you covered. Our Quality Cannot Be Matched For an individual to design high-quality publications on his or her own, they will need commercial-grade printing machinery. You likely have a printer at home or at work, but odds are, it cannot be capable of printing with a high quality ink or glossy paper that is fit for a professional business. Simply give us your designs and we will print them out for you. You will be thrilled about the results, which always equate to shiny, professional sheen, explosive colors and accurate positioning every time.
Why Print Local? Cleveland Printing Delivers You a Personalized Experience
Ordering anything from the couch as you watch the Cleveland Indians, or over lunch at Great Lakes Brewing Company offers the height of internet convenience. But, when it comes to print projects, the story changes. Printing in Cleveland is best done a bit more old-school to get the results you want. Using online printers or going the outsource route fails to deliver the same service and benefits as a local print shop. Yes,printing in Cleveland is best done in Cleveland. Heres why... Quicker Communication A local print shop will give you face-to-face contact and communication. There is no need to search for contact information on vague websites or rely on live chat features. You get an in-the-flesh person to answer your questions, make suggestions, offer samples and give information about your print job. Quicker Turnaround Times Going down to the wire when you create your print materials gives you little time to think about lead time for printers. You need a company who understands
Start Printing with Foote Printing Today Before Paper Prices Rise Again
If your business needs high volume printing, you might not ever think of the price of paperbut you should. Of course, inflation is always a factor, but the industry has also eliminated many paper mills due to decreased U.S. demand. Why are Paper Costs Rising? Currently, foreign demand for paper is competing with U.S. businesses. The devastating Hurricanes Irma and Harvey took a major toll on the U.S. economy and paper mill infrastructure. Nearly 20 major U.S. pulp and paper mills were shut down after these storms. Now that fewer mills exist, paper pulp costs are rising. In fact, wood pulp prices are forecasted to increase by approximately five percent through the end of 2019. Paper prices have already increased in 2018, and more rising prices are expected. What Can I do? For all these reasons, if you have a large printing job to do, it will be less expensive to do it sooner rather than later. At Foote Printing, we help our customers find the most effective ways to use their marketing
How You can Use Print Marketing and Still be Green
Business owners are as concerned about the environment as everyone else is. In that vein, they have been increasingly conscious about making sure they are as green as possible. Being green can be difficult when working on marketing strategies. Traditionally, many businesses have relied on print media to get the word out about their products and services. But, printing mass quantities of fliers, brochures, mailers and other printed marketing materials requires the use of paper, which can seemingly take its toll on the environment. But, that is not necessarily the case. There are ways to use printed marketing materials and still have your company remain green. Keep reading to find out how. A Green Way to Market Your Company Foote Printing, a small family-owned operation in Cleveland OH, is not only at the forefront of a renaissance in print marketing, they do so while recycling 99.9 percent of the ink and paper they use, while powering their operation almost exclusively through use of
Printing Tips and Best Practices
These are common things that happen in the print world. To ensure that time is used effectively and efficiently, customers looking to get a print job done should be aware of this. 1. Insufficient Specifications The more the printer knows what you want, the better. Include: finished trim size folding instructions any special printing methods how many colors the job will use type of stock for cover and/or text number of copies 2. Incorrect Use of Spot Colors All spot colors that are not needed should be deleted. A spot color should be used when: there are logos large fill areas small type 3. No Bleed Include bleeds in your job. Things to know about bleeds: they ensure the trim area typical bleeds are 1/8 of an inch 4. RGB or Low-Res Images Make sure that all photos are in CMYK, if not, covert them. Things to know about images: 300 dpi (dots her inch) are reasonable for high quality print what looks good on the computer screen does not necessarily mean it will
Foote Printing: Keeping Clients Happy
Hello! Its Mike Duhr, the owner of Foote Printing. I want to thank those of you who are repeat customers, and to invite new and future customers to learn more about Foote Printing. Our base of repeat customers certainly like our work, our reliability, and competitive prices. They also like what I call the ethical amenities of doing business with Foote Printing. These amenities include working with a union shop powered by solar energy. These things are important to us, of course, but they are equally important to a clientele committed to Clevelands future, and to the economic prosperity of Clevelands present. Here are just some of our clients favorite amenities of working with our family-owned shop, established here in Cleveland in 1907. Our Union Staff Foote Printing is a union shop, and its staff belong to the Northeast Ohio Allied Printing Trades Council. Many of our clients opt to include the union stickeror bugon printed materials, in order to assure their own clients that the women
Offset Printing vs. Digital Printing: A Primer
My mother gave me my first digitally-printed photo: a snapshot from my wedding reception in summer 2001. She printed it that night and gave it to us the next day. The dull hues of the photo were well-pixelated. It looked like a sun-bleached photocopy of a photocopy. Today, digital printing is far more technologically advanced, and its products are often indistinguishable from those of offset printing. (In brief: digital printing entails backing four-color toner powder onto the page. Offset printing entails the transfer of the inked image from a plate to a roller and onto the page.) Digital printing certainly has its advantages: small-batch runs can be completed in under two days, and updates to the image itself can be handled quickly. Offset printing has its own advantages, and we encourage you to learn more from one of our staff members here in Clevelandespecially if your next order of brochures, flyers, or booklets includes 500 units or more. With offset printing, the economies of
What Message Do Different Colors Send?
What Message Do Different Colors Send? When you design a flyer, logo, mailer, billboard, or any kind of advertisement, the types of color you use play a big role in the message you want to send. Graphic designers know the importance of color in ads and can help you send and illicit the right message and emotions. Lets take a look at what colors represent in the advertising and print world. Red Increases appetite Creates sense of urgency Increases passion Feelings of aggression or anger Yellow Cheerful Optimistic Attention grabber of people who pass by Orange Warmth Caution Excitement Confidence Good for call-to-actions Blue Peaceful Preferred by men Security and trust Used in workplace, increases productivity Green Health Natural Wealth Growth Relaxing Purple Wealth Success Wisdom Used on beauty products Creative --- Foote Printing is a local print shop located in Cleveland,
