The Power of Branded Cards for Your Business

By Foote Printing
November 02, 2018 Category • Print, Print Marketing

We are starting a new video blog series, where we sit down and talk about our products, how we can help you, and the printing industry. This week, we look at the power of cards, you can watch or read all about the power of quality branded cards for your business below... *below is a transcription of the video. Dan and Michael are looking at the power of cards in business. Having branded stationary keeps professionalism at the forefront of personal messaging. Quality Print with a Personal Message You can see some samples here of cards by Foote Printing. Some of these have the company brand in place and some of them incorporate seasonal elements. These allow for you to send personal notes to your prospects, clients, friends, and even employees. In the photo above youll see note cards, thank you cards, and seasonal cards that people would send out to clients, customers, or anybody that theyre doing business with. These are the perfect item to stay on top of your client care and

Stand Out From Digital Marketing Clutter by Using Print Marketing

By Foote Printing
October 25, 2018 Category • Print Marketing

Sometimes, the old way of doing things is really the best way. Many marketers are finding that print advertising is more effective than digital advertising, and more businesses are choosing to place their marketing dollars into print advertising due to its ability to grab the consumers attention, and ultimately, their sales. Using Print Marketing to Stand Out No one has noticed this trend more than Foote Printing. Weve been supplying the Cleveland area with excellent print advertising since 1907. While the digital revolution did change a lot about how businesses advertise, marketers quickly found out that in the world of ads, print is where the customers are. In fact, market surveys show that consumers trust print advertising more than digital, and you can actually use your Google analytics to monitor your print advertising return on investment. Consumers Prefer Print Ads The consumer preference for print ads over digital doesnt mean digital is bad, but research does show that digital

Fast Printing in Cleveland

By Foote Printing
September 13, 2018 Category • Fast Printing

Do you need collateral done in a short amount of time? Hoping to find a company that can help you connect with hundreds or even thousands of people locally? Your search for quality printing is over with Foote Printing in Cleveland, Ohio. There are various instances in which a company might need the services of the best Cleveland print shop. If you are in a bind and need hundreds of copies of collateral done by the next business day, we will have you covered. Our Quality Cannot Be Matched For an individual to design high-quality publications on his or her own, they will need commercial-grade printing machinery. You likely have a printer at home or at work, but odds are, it cannot be capable of printing with a high quality ink or glossy paper that is fit for a professional business. Simply give us your designs and we will print them out for you. You will be thrilled about the results, which always equate to shiny, professional sheen, explosive colors and accurate positioning every time.

Why Print Local? Cleveland Printing Delivers You a Personalized Experience

By Foote Printing
August 16, 2018 Category • Printing

Ordering anything from the couch as you watch the Cleveland Indians, or over lunch at Great Lakes Brewing Company offers the height of internet convenience. But, when it comes to print projects, the story changes. Printing in Cleveland is best done a bit more old-school to get the results you want. Using online printers or going the outsource route fails to deliver the same service and benefits as a local print shop. Yes,printing in Cleveland is best done in Cleveland. Heres why... Quicker Communication A local print shop will give you face-to-face contact and communication. There is no need to search for contact information on vague websites or rely on live chat features. You get an in-the-flesh person to answer your questions, make suggestions, offer samples and give information about your print job. Quicker Turnaround Times Going down to the wire when you create your print materials gives you little time to think about lead time for printers. You need a company who understands

Start Printing with Foote Printing Today Before Paper Prices Rise Again

By Foote Print
July 25, 2018 Category • Printing

If your business needs high volume printing, you might not ever think of the price of paperbut you should. Of course, inflation is always a factor, but the industry has also eliminated many paper mills due to decreased U.S. demand. Why are Paper Costs Rising? Currently, foreign demand for paper is competing with U.S. businesses. The devastating Hurricanes Irma and Harvey took a major toll on the U.S. economy and paper mill infrastructure. Nearly 20 major U.S. pulp and paper mills were shut down after these storms. Now that fewer mills exist, paper pulp costs are rising. In fact, wood pulp prices are forecasted to increase by approximately five percent through the end of 2019. Paper prices have already increased in 2018, and more rising prices are expected. What Can I do? For all these reasons, if you have a large printing job to do, it will be less expensive to do it sooner rather than later. At Foote Printing, we help our customers find the most effective ways to use their marketing

How You can Use Print Marketing and Still be Green

By Foote Printing
June 27, 2018 Category • Green Marketing, Print Marketing

Business owners are as concerned about the environment as everyone else is. In that vein, they have been increasingly conscious about making sure they are as green as possible. Being green can be difficult when working on marketing strategies. Traditionally, many businesses have relied on print media to get the word out about their products and services. But, printing mass quantities of fliers, brochures, mailers and other printed marketing materials requires the use of paper, which can seemingly take its toll on the environment. But, that is not necessarily the case. There are ways to use printed marketing materials and still have your company remain green. Keep reading to find out how. A Green Way to Market Your Company Foote Printing, a small family-owned operation in Cleveland OH, is not only at the forefront of a renaissance in print marketing, they do so while recycling 99.9 percent of the ink and paper they use, while powering their operation almost exclusively through use of

Printing Tips and Best Practices

By Michael Duhr
June 06, 2018 Category • General

These are common things that happen in the print world. To ensure that time is used effectively and efficiently, customers looking to get a print job done should be aware of this. 1. Insufficient Specifications The more the printer knows what you want, the better. Include: finished trim size folding instructions any special printing methods how many colors the job will use type of stock for cover and/or text number of copies 2. Incorrect Use of Spot Colors All spot colors that are not needed should be deleted. A spot color should be used when: there are logos large fill areas small type 3. No Bleed Include bleeds in your job. Things to know about bleeds: they ensure the trim area typical bleeds are 1/8 of an inch 4. RGB or Low-Res Images Make sure that all photos are in CMYK, if not, covert them. Things to know about images: 300 dpi (dots her inch) are reasonable for high quality print what looks good on the computer screen does not necessarily mean it will

Foote Printing: Keeping Clients Happy

By Mike Duhr
May 30, 2018 Category • General

Hello! Its Mike Duhr, the owner of Foote Printing. I want to thank those of you who are repeat customers, and to invite new and future customers to learn more about Foote Printing. Our base of repeat customers certainly like our work, our reliability, and competitive prices. They also like what I call the ethical amenities of doing business with Foote Printing. These amenities include working with a union shop powered by solar energy. These things are important to us, of course, but they are equally important to a clientele committed to Clevelands future, and to the economic prosperity of Clevelands present. Here are just some of our clients favorite amenities of working with our family-owned shop, established here in Cleveland in 1907. Our Union Staff Foote Printing is a union shop, and its staff belong to the Northeast Ohio Allied Printing Trades Council. Many of our clients opt to include the union stickeror bugon printed materials, in order to assure their own clients that the women

Offset Printing vs. Digital Printing: A Primer

By Mike Duhr
May 30, 2018 Category • General

My mother gave me my first digitally-printed photo: a snapshot from my wedding reception in summer 2001. She printed it that night and gave it to us the next day. The dull hues of the photo were well-pixelated. It looked like a sun-bleached photocopy of a photocopy. Today, digital printing is far more technologically advanced, and its products are often indistinguishable from those of offset printing. (In brief: digital printing entails backing four-color toner powder onto the page. Offset printing entails the transfer of the inked image from a plate to a roller and onto the page.) Digital printing certainly has its advantages: small-batch runs can be completed in under two days, and updates to the image itself can be handled quickly. Offset printing has its own advantages, and we encourage you to learn more from one of our staff members here in Clevelandespecially if your next order of brochures, flyers, or booklets includes 500 units or more. With offset printing, the economies of

What Message Do Different Colors Send?

By Foote Printing
May 30, 2018 Category • General

What Message Do Different Colors Send? When you design a flyer, logo, mailer, billboard, or any kind of advertisement, the types of color you use play a big role in the message you want to send. Graphic designers know the importance of color in ads and can help you send and illicit the right message and emotions. Lets take a look at what colors represent in the advertising and print world. Red Increases appetite Creates sense of urgency Increases passion Feelings of aggression or anger Yellow Cheerful Optimistic Attention grabber of people who pass by Orange Warmth Caution Excitement Confidence Good for call-to-actions Blue Peaceful Preferred by men Security and trust Used in workplace, increases productivity Green Health Natural Wealth Growth Relaxing Purple Wealth Success Wisdom Used on beauty products Creative --- Foote Printing is a local print shop located in Cleveland,

Print Material for Summer Outings

By Foote Printing
May 30, 2018 Category • General

As the days get longer and the weather gets nicer, many companies and organizations have some kind of party or event planned for the summer. Some places host or travel to company golf outings, charity events, or live events. You may not be thinking about printing when you think of these things, but print companies have a lot to offer businesses that are involved in some kind of event. Some ideas include: Company T-shirts Banners Flyers Posters Yard Signs Tablecloths for Tradeshow Booths If your company is having or sponsoring an event, make sure you are seen. By working with your company we will be able to figure out the best options to fit your needs and make sure your company stands out. Foote Printing is a local print shop located in Cleveland, OH. We specailize in offset printing, digital printing and wide format printing as well as offering mailing services and graphic design. Contact Us today to learn more.

Using Direct Mail to Stand Out in the Digital-Age

By Foote Printing
May 30, 2018 Category • General

In the business world, most companies today focus their attention online. While this is good, standing out from the crowd is more difficult. There are plenty of tools and sites companies can use to automate messages to their customers, whether its sending a thank you message for their business, a happy birthday email or sending holiday messages. This is a nice way to stay in front of your customers, the only problem is, every other company is doing this also. Direct mail offers a personal touch that your customers wont receive through an email or social media post. According to USPS, 69% of people feel that mail is more personal than the internet. Most of your customers receive all kinds of emails saying thank you for coming in to see us today... and most people know that these are just automated emails that go out to everyone. This does not make your customer feel any more special than if they had gone to another place for their same needs. So, what kind of direct mail should you send

Vehicle Graphics: A Simple and Overlooked Strategy

By Foote Printing
May 30, 2018 Category • General

With a number of different marketing outlets available, many business owners overlook the thing they use every day, their car. You might be thinking of vehicles that are entirely wrapped with the companys name and logo, while some company vehicles can look like this, many professionals do not want to ride in a giant advertisement. There are many ways you can advertise your company without wrapping your entire car. Car magnets and stickers can be a good alternative that a print shop can help you with. Insurance agents, realtors, landscapers and many other industries use vehicle stickers that do not cover the entire car but still promote their company. A great example is the Geek Squad cars. When the company first started they would drive around in black and white cars with the Geek Squad logo on the side. It was quickly recognizable and they were everywhere. Vehicle graphics offer an easy way to promote yourself and stand out. Foote Printing is a family-owned Cleveland printing company

Why Work with a Local Printer?

By Foote Printing
May 30, 2018 Category • General

With sites that offer printing services to companies all over the U.S., you may think that they can do anything you need to. But local printers can offer the same products and services as their online counterparts, but have several unique characteristics that you cant recreate virtually. From the variety of options, easy communication and building a business relationship, local printers are the best bet for print projects. More Options Compared to online sites that offer similar services, local printers offer more options for your business and your specific print job. Online sites often limit your selection of sizes, material, and ink. Local printers can offer you a wide array of options and styles. If you want a piece to be a certain size, shape, and material they can help you make that a reality. Easier to Communicate Naturally, communication is important to the success of any kind of project. When you work with a local printer you can call or even go to the office and speak directly

True Colors

By Foote Printing
May 30, 2018 Category • General

Color is the first principle of Place. Ellen Meloy, Anthropology of Turquoise Amid the grey days of winter here in Cleveland, Ohio, its easy to recognize the impact of color and light on our relationship with place. Meloys lovely book is not anthropology per se, but a meditation on the sense of vision: The complex human eye harvests light. It perceives seven to ten million colors through a synaptic flash: one-tenth of a second from retina to brain. Homo sapiens [dedicate] up to 70 percent of its sense receptors solely for vision, to anticipate danger and recognize reward, but also--more so--for beauty. Meloy, Anthropology of Turquoise, pp. 8-9 Apple Inc., of course, takes the visual sensitivity of humans seriously. With the 2010 iPhone 4, Apple introduced its first Retina display. At 300 pixels per inch (PPI), on a device held 10 to 12 inches from the eye, individual pixels became effectively imperceptible. With the iPhone X, youhave 458 PPI and photographic versimilitude--or

The Value in Expertise

By Foote Printing
May 30, 2018 Category • General

The hand-wringing over the demise of expertise in American politics reflects some subtle changes in the world of business, too. With regular updates on social media now possibleif not advisablefor nearly every business, free apps from grammarly to Inkscape provide useful support for effervescent content. Still, when you expect your content to be more durable, in the form of leave behinds, product packaging, or even business cards, its more important than ever to use staff dedicated to the craft of writing and graphic design at some stage in the production. Print materials make last impressions. Simply put, they just stick to human memory better than pixelated images. So, if you have a person in your office you count on to generate good ideas and represent them well in creative copy, thats great. Would you be tempted, then, to use your desktop color printer to produce your latest flyer or brochure? Its unlikely, because the digital printers and offset printers in todays print shops offer

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