Using Direct Mail to Stand Out in the Digital-Age
In the business world, most companies today focus their attention online. While this is good, standing out from the crowd is more difficult. There are plenty of tools and sites companies can use to automate messages to their customers, whether it’s sending a “thank you” message for their business, a “happy birthday” email or sending holiday messages. This is a nice way to stay in front of your customers, the only problem is, every other company is doing this also.
Direct mail offers a personal touch that your customers won't receive through an email or social media post. “According to USPS, 69% of people feel that mail is more personal than the internet.” Most of your customers receive all kinds of emails saying “thank you for coming in to see us today...” and most people know that these are just automated emails that go out to everyone. This does not make your customer feel any more special than if they had gone to another place for their same needs.
So, what kind of direct mail should you send to your customers?
Thank You Cards
You do not need to send a thank you card every time a customer comes to see you, but for first time customers a physical piece of mail that thanks them for coming in will stand out much more than the generic “thank you” email that most other companies send.
Birthday Cards
Taking the time to send your customers a birthday card will definitely make a positive impression on them.
Holiday Cards
Sending holiday cards is another easy way to use direct mail to reach customers. You can easily create a direct mail campaign for certain holidays and send your customers cards for those holidays. Most companies will just use social media and post a “Happy….” status update. But sending a card is creating that personal touch that your customers value.
In the cluttered online world, direct mail is an easy way for companies to stand out. If you would like to learn more about how direct mail can benefit your company visit our website here.
Today, digital printing is far more technologically advanced, and its products are often indistinguishable from those of offset printing. (In brief: digital printing entails baking four-color toner powder onto the page. Offset printing entails the transfer of the inked image from a plate to a roller and onto the pages.)
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