At Foote Printing, we understand that direct mail marketing is a critical component of a comprehensive campaign strategy, whether political or commercial. Our expertise in managing the complexities of print and mail timelines ensures your message reaches its audience when it matters most.
Tips for Direct Mailing:
• Plan for 2-3 days of printing and an additional 2-3 days for mailing before it reaches the USPS.
• Political mail is red-tagged for priority handling but is still subject to standard mail delivery times.
• Standard mail can legally take up to 14 days for the USPS to deliver, so planning ahead is crucial.
• For time-sensitive materials, consider first-class mail for quicker delivery, though it is more costly.
• Non-profit mail has the lowest priority and can take the longest to deliver.
To ensure your campaign's success, we advise thinking ahead, sometimes as early as September for a November deadline. With the modern pace set by services like Amazon, it's easy to forget the time it takes for physical mail delivery. Once in the hands of the USPS, the process is out of our control, so getting your art to us early can make all the difference.
If you’re gearing up for an upcoming campaign or promotional push, the time to act is now. Get in touch with Foote Printing today—let us guide you through the process and help set realistic timelines to achieve the impact you desire. Remember, being prepared and proactive is the key to a successful direct mail campaign.