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How You can Use Print Marketing and Still be Green

Solar Powered Green Marketing | Foote PrintingBusiness owners are as concerned about the environment as everyone else is. In that vein, they have been increasingly conscious about making sure they are as green as possible. Being green can be difficult when working on marketing strategies. Traditionally, many businesses have relied on print media to get the word out about their products and services. But, printing mass quantities of fliers, brochures, mailers and other printed marketing materials requires the use of paper, which can seemingly take its toll on the environment. But, that is not necessarily the case. There are ways to use printed marketing materials and still have your company remain green. Keep reading to find out how.

A Green Way to Market Your Company

Foote Printing, a small family-owned operation in Cleveland OH, is not only at the forefront of a renaissance in print marketing, they do so while recycling 99.9 percent of the ink and paper they use, while powering their operation almost exclusively through use of solar panels on the roof of their facility. 

Leading the way in this reemergence of print marketing offered by Foote Printing, are some old staples from the past, dusted off and re-energized to clear a path through the digital clutter so your message can once more stand out from the competition. Among the print marketing vehicles driving this reemergence are:

  • Print catalogs: Whether it be wholesale or retail, printed catalogues are a surefire way to help your products stand out in a crowded marketplace.
     
  • Print advertising: Do you find a silent pleasure in clicking off digital ads that appear, uninvited, on your screen? If so, don’t feel guilty or alone. There’s a subtle pleasure for many of us associated with deleting these pesky annoyances. But a printed ad, think about it. Something that can be put down during busy times, yet picked up later when it is convenient to scrutinize.
     
  • Direct mail advertising: If it’s creatively put together, the combination of printed photos, logos, graphics and well-written content is still more likely to engage a reader far easier that its digital compliment.

In addition to these popular marketing staples, Foote Printing offers the following services, all with the availability to brand your print marketing as having been produced with recycled materials, powered by solar energy so you, too, can express your commitment to sustainability and the environment.

  • Typesetting
  • Desktop Publishing
  • Offset printing for long runs and larger projects
  • Digital printing for smaller runs and projects
  • Comprehensive packaging and mailing capabilities

How about you? As a manager of a medium to large sized corporation are you ready to utilize print marketing to drive a wedge through all of the digital clutter while helping to contribute to preserving the environment? If so, contact Foote Printing today!

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