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Paper Sourcing In 2022
Even in this new decade, paper is still a vital player in the marketing world. But ever since the pandemic began, paper sourcing has had its ups and downs. What does paper sourcing look like for 2022?
Paper Sourcing: First Quarter of 2022 Updates And Predictions
At Foote Printing, we like to pay attention to the current trends inside of the print marketing world. Current printing marketing trends point towards a tough first quarter for paper sourcing.
There will likely be a high demand for paper pulp for consumer products. A ton of paper is made overseas, and many other paper companies are not utilizing their paper-making facilities. There are still issues at the ports with ships being offloaded and getting the paper to the businesses.
According to the paper representatives that we communicate with, the first quarter of 2022 will be tough for paper sourcing across the country and the world. We hope that paper prices will stabilize in the first quarter of this new year.
Rest assured, our quotes will qualify for a month or more as we continue to conduct business with our clients and potential customers in the foreseeable future. Foote Printing is dedicated to professional quality assurance. The second quarter of 2022 should be much better for print marketing and paper sourcing.
Learn More About Paper Sourcing
Visit our website for more details on paper sourcing, and make sure to check out our products and services.
Direct Mail vs. Email: Why the Mailbox Still Wins for Leads | Foote Printing
Posted By Foote Printing
October 15, 2025
Category: General
Picture this: your inbox is crammed with hundreds of unread messages, but your physical mailbox still gets your attention every single day. Even the “junk” gets a glance. That moment—those few seconds with something in your hand—is where brands are built and leads are made. At Foote Printing, we live at the intersection of print and direct marketing. We love email for its speed, but we’ve seen time and again that the mailbox delivers attention, trust, and results you just can’t get online alone. Here’s why—and how we help you make the most of it. The Real Problem: Digital Overload, Diminishing Attention Email is easy to send and cheaper per message, but that ease creates a flood. Your customers are overwhelmed, filters are aggressive, and messages blur together. Meanwhile, people open their mailbox daily, touch every piece, and form split-second judgments that stick. Our job is to make sure your piece earns those seconds—and turns them into action. The Attention Advantage in the Mailbox Daily habit: People check and sort their mail almost every day. Your message gets handled, not just “marked as read.” Built-in “open rate”: Even if someone tosses a postcard, they saw your brand, offer, and headline first. Sticky brand recall: That physical touch plants a memory that pays off when they see your name online later. Tangible Means Trustworthy A well-printed, well-designed piece signals legiti
7 Printing Trends for 2025 We’re Already Delivering at Foote Printing
Posted By Foote Printing
October 15, 2025
Category: General
In three seconds, your audience decides whether to keep your postcard, scan your code, or toss it. Those seconds are where 2025’s smartest print trends win—and where we help you stand out. As a solar-powered print shop, we’ve been building toward these trends for years. Clients are printing fewer, smarter pieces that work harder: more personal, more tactile, more connected to digital, and far less wasteful. Here’s how we (and Michael Duhr, our print expert) see the year’s top opportunities—and how we’ll put them to work for you. 1) Sustainable, eco 11friendly printing (we’ve led since 2017) Sustainability isn’t a buzzword for us—it’s built into our shop. Solar-powered facility since 2017 LED lighting that mimics daylight for accurate color evaluation Recycled-content papers across our lineup Short-run strategies that reduce overprinting and waste Actionable tip: Ask us to recommend recycled stocks and coatings that align with your brand’s look, feel, and footprint—without compromising color or quality. 2) Personalization at scale with variable data printing Personalization boosts response when it’s relevant. With digital presses and variable data printing, we tailor: Names and messaging by segment Offers by audience and location Images, maps, and calls-to-action by region or event Actionable tip: Bring a clean list and a few audience segments. We’ll help you version creati
Printing in a Digital World: How Smart, Sustainable Print Cuts Through the Noise
Posted By Foote Printing
October 15, 2025
Category: General
Your best email probably didn’t even earn two seconds of attention. Meanwhile, a well-designed postcard sits on a kitchen counter and gets read twice. In a world of overflowing inboxes, phishing attempts, and disappearing feeds, print is the channel people still trust. As a Cleveland print company, we see it every day: print isn’t dying—it’s evolving. And when you use it strategically, it outperforms digital alone. Why Print Wins Trust (and Attention) In the digital world, skepticism is the default. People double-check sender names, avoid links, and ignore most messages. That’s exactly why print is surging back: It’s tangible and memorable—your brand lives on desks, counters, and trade show booths. It signals legitimacy—real materials from a real company. It stands out—especially when everyone else is stuck in the inbox. We’ve heard “print is dying” for 40 years. The truth? It’s simply evolving, and the businesses who adapt are the ones getting noticed. The Future of Print Is Integrated Today’s best-performing campaigns blend print and digital. You don’t need to say everything on the piece—just enough to spark interest and guide the next step. Here’s how we help clients do that: Use QR codes to bridge offline and online seamlessly. One scan, and your audience lands on the exact page you want them to visit. Leverage variable data printing for personalization. Tai
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