Anyone who has ever had anything printed through printing services knows you must ensure the designs come out looking exactly like you see on your screen. And for some scenarios, the best way to do it is through press checks.
WHAT ARE PRESS CHECKS, AND WHEN DO YOU DO THEM?
A press check is a proofing process where the client checks proof on the actual material off the press on-site of a printing services provider. Foote Printing has done several press checks over the years, although they do not do them as frequently these days because digital printing has dramatically evolved over the years. However, press checks are necessary for the following scenarios:
When matching important corporate colors,
When your design contains spot colors, which you cannot afford to look like something else, and
When you are using stock, uncoated sheets because some colors look different printed on gloss stock than on uncoated paper
WHAT HAPPENS DURING PRESS CHECKS?
Make Ready. Make Ready, which takes about 30 to 60 minutes, is the process where the printer prepares the following before the client arrives on site:
Getting the plates on the press,
Readying the inks,
Getting the water and ink balance ready,
Make sure the color density is correct,
Matching the sample proof, an old sample, or the design on the screen, and
Double-checking the spot colors on the job versus the printer’s spot color book, etc.
The client comes and checks the press test proof. The client then looks at the press test proof and compares the test proofs with their designs, old samples, or whatever they have as a reference. They can also check for errors, if any.
The client and printer work together to get the product as close to desired output as possible. The printer will perform plate changes or design adjustments with the client’s input to match the printed product with the client’s expectations.
If you require printing services, note that Foote Printing does press checks and many more. Check out our site, or contact us to learn more about our printing services.
Picture this: your inbox is crammed with hundreds of unread messages, but your physical mailbox still gets your attention every single day. Even the “junk” gets a glance. That moment—those few seconds with something in your hand—is where brands are built and leads are made.
At Foote Printing, we live at the intersection of print and direct marketing. We love email for its speed, but we’ve seen time and again that the mailbox delivers attention, trust, and results you just can’t get online alone. Here’s why—and how we help you make the most of it.
The Real Problem: Digital Overload, Diminishing Attention
Email is easy to send and cheaper per message, but that ease creates a flood. Your customers are overwhelmed, filters are aggressive, and messages blur together. Meanwhile, people open their mailbox daily, touch every piece, and form split-second judgments that stick. Our job is to make sure your piece earns those seconds—and turns them into action.
The Attention Advantage in the Mailbox
Daily habit: People check and sort their mail almost every day. Your message gets handled, not just “marked as read.”
Built-in “open rate”: Even if someone tosses a postcard, they saw your brand, offer, and headline first.
Sticky brand recall: That physical touch plants a memory that pays off when they see your name online later.
Tangible Means Trustworthy
A well-printed, well-designed piece signals legiti
In three seconds, your audience decides whether to keep your postcard, scan your code, or toss it. Those seconds are where 2025’s smartest print trends win—and where we help you stand out.
As a solar-powered print shop, we’ve been building toward these trends for years. Clients are printing fewer, smarter pieces that work harder: more personal, more tactile, more connected to digital, and far less wasteful. Here’s how we (and Michael Duhr, our print expert) see the year’s top opportunities—and how we’ll put them to work for you.
1) Sustainable, eco 11friendly printing (we’ve led since 2017)
Sustainability isn’t a buzzword for us—it’s built into our shop.
Solar-powered facility since 2017
LED lighting that mimics daylight for accurate color evaluation
Recycled-content papers across our lineup
Short-run strategies that reduce overprinting and waste
Actionable tip: Ask us to recommend recycled stocks and coatings that align with your brand’s look, feel, and footprint—without compromising color or quality.
2) Personalization at scale with variable data printing
Personalization boosts response when it’s relevant. With digital presses and variable data printing, we tailor:
Names and messaging by segment
Offers by audience and location
Images, maps, and calls-to-action by region or event
Actionable tip: Bring a clean list and a few audience segments. We’ll help you version creati
Your best email probably didn’t even earn two seconds of attention. Meanwhile, a well-designed postcard sits on a kitchen counter and gets read twice. In a world of overflowing inboxes, phishing attempts, and disappearing feeds, print is the channel people still trust.
As a Cleveland print company, we see it every day: print isn’t dying—it’s evolving. And when you use it strategically, it outperforms digital alone.
Why Print Wins Trust (and Attention)
In the digital world, skepticism is the default. People double-check sender names, avoid links, and ignore most messages. That’s exactly why print is surging back:
It’s tangible and memorable—your brand lives on desks, counters, and trade show booths.
It signals legitimacy—real materials from a real company.
It stands out—especially when everyone else is stuck in the inbox.
We’ve heard “print is dying” for 40 years. The truth? It’s simply evolving, and the businesses who adapt are the ones getting noticed.
The Future of Print Is Integrated
Today’s best-performing campaigns blend print and digital. You don’t need to say everything on the piece—just enough to spark interest and guide the next step.
Here’s how we help clients do that:
Use QR codes to bridge offline and online seamlessly. One scan, and your audience lands on the exact page you want them to visit.
Leverage variable data printing for personalization. Tai