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Protecting Your Logo: Importance of Ownership and Proper File Formats

 

 

Designing a logo for your business is an essential part of establishing your brand identity. However, it's crucial to ensure that you have full ownership of your logo and the correct file formats for future use. At Foote Printing, we're dedicated to helping you navigate these challenges and offer expert advice on how to protect your logo.

 

Ownership and Agreements:

•    When hiring a graphic designer or a company to create your logo, it's crucial to have a written agreement in place that transfers the ownership of the logo to you after payment.

•    Without an agreement, the designer or company could technically own the logo and sell a similar design to another business.

•    To protect your logo, consider drafting an intellectual property agreement or consult a lawyer to help you with the process.


File Formats and Native Files:

•    When receiving the final design, ask for the packaged original files (e.g., InDesign, Illustrator) alongside high-resolution PDFs.

•    These files should include the fonts, colors, and images used in the design, allowing you to make adjustments and use them for various applications.

•    Be aware of potential usage issues with images taken by photographers or downloaded from online sources, as additional agreements may be required.


In conclusion, protecting your logo and ensuring you have the proper file formats is crucial for maintaining your brand identity. By establishing ownership through written agreements and requesting the native files, you can avoid potential disputes and ensure your logo remains unique to your business.

For expert guidance on logo design and printing services, let our team help you create and protect the perfect logo for your brand.
 

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