Sometimes, the ‘old’ way of doing things is really the best way. Many marketers are finding that print advertising is more effective than digital advertising, and more businesses are choosing to place their marketing dollars into print advertising due to its ability to grab the consumer’s attention, and ultimately, their sales.
No one has noticed this trend more than Foote Printing. We’ve been supplying the Cleveland area with excellent print advertising since 1907. While the digital revolution did change a lot about how businesses advertise, marketers quickly found out that in the world of ads, print is where the customers are. In fact, market surveys show that consumers trust print advertising more than digital, and you can actually use your Google analytics to monitor your print advertising return on investment.
The consumer preference for print ads over digital doesn’t mean digital is bad, but research does show that digital marketing returns have fallen sharply since the explosion of the early 2000’s, with many ads only earning between .14 and .85 percent return or interaction from viewers. The problem is not the ad, or your company, it’s that the digital platform is swamped with businesses just like yours, and it’s very difficult for a business to stand out in a crowded marketplace.
That’s why we’ve noticed more savvy Cleveland area marketers and business owners are turning to us for help in designing and creating unique, eye-catching print ads for their products and services. Not only do customers respond to physical, printed ads more favorably, they’re unique. They stand out and customers notice them. Unlike a flashing ad on a screen, customers are more likely to store away a print ad for a business or service they might need in the future, and use it when the need arises.
Simply put, when a consumer has your printed ad, they have a physical reminder of your business and your product to remember. Foote Printing can help you make it the best impression your business can give through the use of the latest print technology that really brings your ad to life.
When you can combine the effectiveness of print marketing with the ease of tracking through computer analytics, and add the experience of a printing company that’s been in operation as long as we have, it’s a win-win situation for your business. If you’re a business owner or marketer in the Cleveland area, contact Foote Printing for all of your print needs. With our decades of experience, we can help you decide which layout would best suit your advertising needs, and offer mailing services to make advertising even easier.