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At Foote Printing, we're no strangers to innovation. One recent example is our collaboration with a landscaping services client who wanted to reach high-wealth individuals in specific areas. The strategy involved employing direct mail and something a little more tech-savvy: QR codes.

Here are some highlights:

•    Every Door Direct Mail (EDDM): Leveraging EDDM allowed us to target the right demographics without needing specific mailing lists.
•    QR Code Integration: We created a QR code leading to a unique landing page, allowing our client to track each response to the direct mail piece and assess campaign effectiveness.
•    Dedicated Phone Number: A separate phone number included on the postcard ensured we could track the calls generated directly from the campaign.

The campaign was a great success and showcased how traditional and digital marketing can seamlessly intertwine. With this approach, our client was able to measure response rates more effectively and make data-driven decisions for future campaigns.

Remember, knowledge is power when it comes to marketing. With print and digital working in tandem, the possibilities are endless. At Foote Printing, we specialize in combining these two worlds, offering our customers the best of both.

If you're ready to unlock the efficiency and effectiveness of print mail marketing, we're here to help. Contact us today and let's make your next campaign a success story!