Articles

Sustainable Printing with Solar Power

Foote Printing uses solar energy to power their business

At Foote Printing, we try to be as green as possible because we care about our impact on the environment. We understand that our industry can create a lot of unnecessary waste. This is why we have resolved to take every possible action in order to reduce our carbon footprint. In fact, our most successful proxy was making the switch to solar power!

How Foote Printing Has Gone Green

Solar Powered

We knew we wanted to switch to a renewable alternative energy, but we didn't know which one would work out best for us. Initially, we thought about installing a wind turbine as we all know Cleveland is a windy city! Sadly, that wasn't a viable option for us as we had nowhere to put the turbine.

Instead, we opted for solar energy. We installed 305 solar panels to our business which cover our entire roof. Covering the whole roof of our shop are 305 solar panels which produce enough energy to power about 80% of our printing! Of course, this can vary from month to month depending on how much sun we see each month. For example, in February we typically don't get much sun, but we also aren't using much electricity because we don't have to worry about running our A/C as we do in the summer months. So, it really works out well for us!

An areal view of Foote Printing with solar panels | Cleveland, OH

Moreover, solar energy is extremely cost-effective. Though the initial installation can be costly, it pays off with a lower electricity bill each month.

Other Ways We Reduce Our Carbon Footprint

Solar power is definitely our largest and most successful effort to go green; however, we also commit to other ways to preserve our environment. We also recycle 99% of the paper and ink supplies that go through our shop.

As a result of our commitments to go green, we have reduced our carbon footprint to be similar to that of an average household, and we are very proud of that!

If you are someone who cares about the environment and you need to have anything printing, no matter how big or small the job is, print with us as we share your passion for sustainability. Moreover, if you have any questions about our solar panels and how they help us reduce our footprint, then please, contact us at Foote Printing today!

Loading Form...

Posted By Foote Printing in Solar, Green

Most Recent

Direct Mail vs. Email: Why the Mailbox Still Wins for Leads | Foote Printing

Posted By Foote Printing
October 15, 2025 Category: General

Picture this: your inbox is crammed with hundreds of unread messages, but your physical mailbox still gets your attention every single day. Even the “junk” gets a glance. That moment—those few seconds with something in your hand—is where brands are built and leads are made. At Foote Printing, we live at the intersection of print and direct marketing. We love email for its speed, but we’ve seen time and again that the mailbox delivers attention, trust, and results you just can’t get online alone. Here’s why—and how we help you make the most of it. The Real Problem: Digital Overload, Diminishing Attention Email is easy to send and cheaper per message, but that ease creates a flood. Your customers are overwhelmed, filters are aggressive, and messages blur together. Meanwhile, people open their mailbox daily, touch every piece, and form split-second judgments that stick. Our job is to make sure your piece earns those seconds—and turns them into action. The Attention Advantage in the Mailbox Daily habit: People check and sort their mail almost every day. Your message gets handled, not just “marked as read.” Built-in “open rate”: Even if someone tosses a postcard, they saw your brand, offer, and headline first. Sticky brand recall: That physical touch plants a memory that pays off when they see your name online later. Tangible Means Trustworthy A well-printed, well-designed piece signals legiti

7 Printing Trends for 2025 We’re Already Delivering at Foote Printing

Posted By Foote Printing
October 15, 2025 Category: General

In three seconds, your audience decides whether to keep your postcard, scan your code, or toss it. Those seconds are where 2025’s smartest print trends win—and where we help you stand out. As a solar-powered print shop, we’ve been building toward these trends for years. Clients are printing fewer, smarter pieces that work harder: more personal, more tactile, more connected to digital, and far less wasteful. Here’s how we (and Michael Duhr, our print expert) see the year’s top opportunities—and how we’ll put them to work for you. 1) Sustainable, eco 11friendly printing (we’ve led since 2017) Sustainability isn’t a buzzword for us—it’s built into our shop. Solar-powered facility since 2017 LED lighting that mimics daylight for accurate color evaluation Recycled-content papers across our lineup Short-run strategies that reduce overprinting and waste Actionable tip: Ask us to recommend recycled stocks and coatings that align with your brand’s look, feel, and footprint—without compromising color or quality. 2) Personalization at scale with variable data printing Personalization boosts response when it’s relevant. With digital presses and variable data printing, we tailor: Names and messaging by segment Offers by audience and location Images, maps, and calls-to-action by region or event Actionable tip: Bring a clean list and a few audience segments. We’ll help you version creati

Printing in a Digital World: How Smart, Sustainable Print Cuts Through the Noise

Posted By Foote Printing
October 15, 2025 Category: General

Your best email probably didn’t even earn two seconds of attention. Meanwhile, a well-designed postcard sits on a kitchen counter and gets read twice. In a world of overflowing inboxes, phishing attempts, and disappearing feeds, print is the channel people still trust. As a Cleveland print company, we see it every day: print isn’t dying—it’s evolving. And when you use it strategically, it outperforms digital alone. Why Print Wins Trust (and Attention) In the digital world, skepticism is the default. People double-check sender names, avoid links, and ignore most messages. That’s exactly why print is surging back: It’s tangible and memorable—your brand lives on desks, counters, and trade show booths. It signals legitimacy—real materials from a real company. It stands out—especially when everyone else is stuck in the inbox. We’ve heard “print is dying” for 40 years. The truth? It’s simply evolving, and the businesses who adapt are the ones getting noticed. The Future of Print Is Integrated Today’s best-performing campaigns blend print and digital. You don’t need to say everything on the piece—just enough to spark interest and guide the next step. Here’s how we help clients do that: Use QR codes to bridge offline and online seamlessly. One scan, and your audience lands on the exact page you want them to visit. Leverage variable data printing for personalization. Tai