If you’ve ever received a piece of mail with your personal information like your name, you received a piece of variable printed mail. What is variable printing, and what are the benefits of using this tool in marketing? 

Defining Variable Printing

Variable data printing is a form of digital printing, including on-demand printing, in which elements such as text, graphics, and images may be changed from one printed piece to the next without stopping or slowing down the printing process and using information from a database or external file.

Why Use Variable Printing? 

Variable printing serves a lot of purposes. Variable printing is a great marketing tool that effectively gives your customers a personalized experience. Personalized printed material shows how much you care about your clients and their commitment to your business. 

How We Use Variable Printing For Print Marketing Materials 

At Foote Printing, we use an excel sheet with your client’s personal information, which is then converted into a CVS document where an algorithm works it into the print material you want. All this client information is kept strictly confidential. 

Discover More About Variable Printing And How We Can Help

Foote Printing offers our clients a wide selection of services and products across northeast Ohio. To learn more about how we can set you up for success in your next print marketing campaign, click here or fill out the form below.