Articles
The Importance of Fonts in Your Printed Materials
If you want your printed materials to look professional, your font choice can speak volumes! Though many people may not know it, the font of the documents, posters, memos, and more can really sway their opinion of the text, taking away from the message.
At Foote Printing, we are not only a local printing service, but our services are built upon our experience in design. We know there are an overwhelming amount of fonts to choose from, so when it doubt, ask the professionals!
When Choosing Fonts, Keep it Simple
The number one rule of thumb is to never exceed more than three fonts in one printed product. Generally, one is best, but there are certain types of printed materials where two or three can work well.
We also strongly suggest pretending Papyrus and Comic Sans fonts do not exist. They can really take the professional element out of your documents and make them look like a third grader wrote it. Yikes! If you are looking for a good laugh (which we all are right now,) watch this Saturday Night Live sketch on the Papyrus font.
Learn More About Font Choices for Your Printed Materials
If you want to make sure your font choice represents the message you are trying to convey with your printed products, contact us at Foote Printing today to learn more!
Direct Mail vs. Email: Why the Mailbox Still Wins for Leads | Foote Printing
Posted By Foote Printing
October 15, 2025
Category: General
Picture this: your inbox is crammed with hundreds of unread messages, but your physical mailbox still gets your attention every single day. Even the “junk” gets a glance. That moment—those few seconds with something in your hand—is where brands are built and leads are made. At Foote Printing, we live at the intersection of print and direct marketing. We love email for its speed, but we’ve seen time and again that the mailbox delivers attention, trust, and results you just can’t get online alone. Here’s why—and how we help you make the most of it. The Real Problem: Digital Overload, Diminishing Attention Email is easy to send and cheaper per message, but that ease creates a flood. Your customers are overwhelmed, filters are aggressive, and messages blur together. Meanwhile, people open their mailbox daily, touch every piece, and form split-second judgments that stick. Our job is to make sure your piece earns those seconds—and turns them into action. The Attention Advantage in the Mailbox Daily habit: People check and sort their mail almost every day. Your message gets handled, not just “marked as read.” Built-in “open rate”: Even if someone tosses a postcard, they saw your brand, offer, and headline first. Sticky brand recall: That physical touch plants a memory that pays off when they see your name online later. Tangible Means Trustworthy A well-printed, well-designed piece signals legiti
7 Printing Trends for 2025 We’re Already Delivering at Foote Printing
Posted By Foote Printing
October 15, 2025
Category: General
In three seconds, your audience decides whether to keep your postcard, scan your code, or toss it. Those seconds are where 2025’s smartest print trends win—and where we help you stand out. As a solar-powered print shop, we’ve been building toward these trends for years. Clients are printing fewer, smarter pieces that work harder: more personal, more tactile, more connected to digital, and far less wasteful. Here’s how we (and Michael Duhr, our print expert) see the year’s top opportunities—and how we’ll put them to work for you. 1) Sustainable, eco 11friendly printing (we’ve led since 2017) Sustainability isn’t a buzzword for us—it’s built into our shop. Solar-powered facility since 2017 LED lighting that mimics daylight for accurate color evaluation Recycled-content papers across our lineup Short-run strategies that reduce overprinting and waste Actionable tip: Ask us to recommend recycled stocks and coatings that align with your brand’s look, feel, and footprint—without compromising color or quality. 2) Personalization at scale with variable data printing Personalization boosts response when it’s relevant. With digital presses and variable data printing, we tailor: Names and messaging by segment Offers by audience and location Images, maps, and calls-to-action by region or event Actionable tip: Bring a clean list and a few audience segments. We’ll help you version creati
Printing in a Digital World: How Smart, Sustainable Print Cuts Through the Noise
Posted By Foote Printing
October 15, 2025
Category: General
Your best email probably didn’t even earn two seconds of attention. Meanwhile, a well-designed postcard sits on a kitchen counter and gets read twice. In a world of overflowing inboxes, phishing attempts, and disappearing feeds, print is the channel people still trust. As a Cleveland print company, we see it every day: print isn’t dying—it’s evolving. And when you use it strategically, it outperforms digital alone. Why Print Wins Trust (and Attention) In the digital world, skepticism is the default. People double-check sender names, avoid links, and ignore most messages. That’s exactly why print is surging back: It’s tangible and memorable—your brand lives on desks, counters, and trade show booths. It signals legitimacy—real materials from a real company. It stands out—especially when everyone else is stuck in the inbox. We’ve heard “print is dying” for 40 years. The truth? It’s simply evolving, and the businesses who adapt are the ones getting noticed. The Future of Print Is Integrated Today’s best-performing campaigns blend print and digital. You don’t need to say everything on the piece—just enough to spark interest and guide the next step. Here’s how we help clients do that: Use QR codes to bridge offline and online seamlessly. One scan, and your audience lands on the exact page you want them to visit. Leverage variable data printing for personalization. Tai
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