We can all agree that large companies such as Amazon are extremely beneficial for our modern society, with our fast-paced lives and ever-growing need for quick and responsive services. However, if every type of business we utilized was outsourced to these companies then how do we cycle our local money back into our Cleveland economy?
Moreover, why would you want to outsource your money to these businesses when you can get the same value and then some with local businesses?
Printing in Cleveland
Foote Printing is proud to be a Cleveland owned and operated business for more than 100 years! Not only have we been serving Clevelanders for the last century, but we have also been improving their printing experience by providing them with the value of working with alocal business.
Working with a local company is not just about fueling your home-town economy; it’s also about the quality of the service and products you receive.
As one of the few locally owned printing shops in Cleveland, we offer our customers with quicker communication, quicker turnaround times, stronger relationships, and personalized products! You can’t get all of these great benefits from some run of the mill online printing company.
What are the Drawbacks of Printing Locally?
There aren’t any drawbacks to working with Foote Printing compared to large chain companies. We can provide all of the same products that they do while still being cost-effective! We can handle small orders, large orders, customized or standard orders all the while with quick service from friendly and familiar faces!
So, Why Print with Foote Printing?
Because working with local companies shows your support for your home-town by keeping your hard earned money in Cleveland! We offer quality products with quality customer service. If you have questions about Foote Printing or the services we offer, contact ustoday!
Your brochure has only a few seconds to earn a glance in the mailbox, a click to your website, or a call to your team. Make those seconds work.
At Foote Printing, we help clients turn brochure printing into real responses. I’m Michael Duhr, and our team guides you from fold choice and layout to smart mailing that protects your budget. Below are the practical insights we share every day to help your brochure convert.
Start With Purpose and a Clear Story
Before you pick a fold, decide how the brochure will be used.
First touch piece that introduces your brand
Leave behind that reinforces a sales conversation
Direct mailer that needs to trigger an action fast
Then shape the content:
Lead with what you do and how to reach you
Use a single, clear call to action
Align copy and visuals to a simple story arc
Pro tip for any format: treat the front panel as a strong headline and offer. Your logo matters, but the benefit should get the first glance. Win attention, then reveal who it is from.
Choose the Right Brochure Fold
The format should serve the message and the mailing method. Here is how we think about the most effective options.
Trifold Brochure
Why we love it: Three inside panels make a natural story, part 1, part 2, part 3. If you cannot explain your business in three steps, it may be hard for readers to follow.
Mailing edge: Standard 8.5 by 11 folded to fit a number 10 envelope, often the lowest letter postage rate.
Content tip: Use the cover as a headl
Picture this. You crack open a box and hold your finished book for the first time. The cover shines, the pages feel right, and your story is finally real. That moment is why we do what we do at Foote Printing.
Your Big Idea, Made Print Ready
Authors and creators often ask the same questions when they are ready to print a memoir, a manual, or a collection. How much will my book cost to print? Which binding should I choose? How long will it take? As a shop that produces books every day, we can give you clear answers that save time and money while protecting quality.
Below are the essentials we share in every consultation, straight from Michael Duhr and our team.
What Drives Book Printing Cost
Several factors influence your budget. Share these details with us early to get a fast, accurate estimate.
Quantity. Per-unit cost drops as your run increases.
Page count. More pages mean more paper and a different binding choice.
Binding type. Saddle stitch is the least expensive. Hardcover is the most expensive.
Color vs. black and white. Full color throughout costs more than black and white or spot color.
Paper and cover stocks. Heavier or premium papers add cost and elevate feel.
Special finishes. Dust jackets, foil, and other embellishments increase unit price and lead time.
For perspective, hardcover is typically the priciest route. On many short to mid-sized runs, it can be challenging to land under eight to ten dollars per unit, depending on specs.
Binding Options and W
Nothing kills the excitement of fresh business cards or a new folder like a fuzzy logo. You hold it up, the colors pop, but the edges look soft. That cheap, blurry look is not your brand. It is a file problem, and we solve it every day at Foote Printing.
The Real Culprit: A Rasterized Logo
If your logo prints blurry, odds are you sent a raster file like a PNG or JPEG. Raster images are made of tiny squares. On a backlit screen those pixels can look fine. In digital print or offset print, those squares show up as jagged edges, especially on curves and diagonal lines. Even a small logo on an envelope can look off if it is raster and not high enough resolution.
A vector logo is different. It is built from points, lines, and curves defined by math, not pixels. That means infinite scalability and crisp edges at any size.
Raster vs. Vector, Explained
Raster: PNG, JPEG, TIFF, PSD. Pixel based, can blur when scaled, better for photos.
Vector: AI, EPS, SVG, and many PDFs. Math based, scales cleanly, perfect for logos and icons.
Yes, you can crank up DPI on a raster file, but unless the image is extremely high resolution at the exact print size, edges will still soften. Vector avoids that altogether.
Quick Ways To Check Your Logo
Zoom test: Zoom in close on a curve. If you see tiny squares, it is raster. If the line stays perfectly smooth, it is vector.
File type check: Look for. AI or. EPS. Many PDFs are vector too. PNG and JPEG are almost always raster. Photoshop files a