The Value in Expertise
The hand-wringing over the demise of expertise in American politics reflects some subtle changes in the world of business, too. With regular updates on social media now possible—if not advisable—for nearly every business, free apps from grammarly to Inkscape provide useful support for effervescent content. Still, when you expect your content to be more durable, in the form of leave behinds, product packaging, or even business cards, it’s more important than ever to use staff dedicated to the craft of writing and graphic design at some stage in the production.
Print materials make last impressions. Simply put, they just stick to human memory better than pixelated images. So, if you have a person in your office you count on to generate good ideas and represent them well in creative copy, that’s great. Would you be tempted, then, to use your desktop color printer to produce your latest flyer or brochure? It’s unlikely, because the digital printers and offset printers in today’s print shops offer considerably better quality and, in turn, better value by way of a durable, positive impression. In “How digital package printing safeguards a brand’s quality,” Jaron Lotan argues:
“The added benefit that digital printing adds to brands? Higher value. High-quality packaging allows for more design variations and thus more targeted marketing, capturing the consumer’s attention with relevance in a world where a product can be removed from the cart, returned or replaced by another product with a mere click of the mouse.”
This lesson, too, applies beyond packaging. We’re all competing to capture consumers’ attention, even in B2B transactions. And that’s why it’s nice to have expert editors and graphic designers weigh in on your project: they think about word choice and phrasing, colors and layout, all day long, and our in-house staff wants to help you fulfill your mission, over and over again. Whether you need a flyer, custom greeting cards, or a die-cut invitation with round corners, we invite you to seek the counsel of our graphic designers, and to employ their expertise on your behalf.
At Foote Printing, we’d welcome more widespread faith in expertise. In the meantime, we’ll continue to rely on our own experts to ensure that all of our clients stay delighted with the work that we do. To talk to us about your next project to get your clients’ attention, call us at 216.431.1757, or click here to send us a note.
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