Articles

Vector vs Non-Vector Logos: Why Choosing the Right Format Matters

When designing a logo for your business, it's crucial to consider the difference between vector and non-vector logos. Understanding the importance of vector logos can help ensure your brand maintains a crisp and professional appearance across various platforms.

Vector vs Non-Vector Logos:

• Vector logos:
•   Created using points, lines, and curves to form shapes
•   Easily resizable without losing resolution
•   Best file formats for printing purposes (AI or EPS)
•   Ideal for maintaining a sharp and polished appearance

• Non-vector (Raster) logos:
•   Created using pixels, resulting in a less precise appearance
•   Not easily resizable, losing quality when enlarged or reduced
•   Common file formats include JPEG, PNG, and PSD
•   Can appear soft or hazy, affecting brand perception

Why Vector Logos are the Better Choice:

1. Versatility: Vector logos can be resized without losing quality, making them perfect for various applications, from business cards to billboards.

2. Professionalism: A vector logo maintains a crisp and sharp appearance, ensuring your brand looks polished and professional, even when printed at smaller sizes.

3. Future-Proofing: As your business grows, having a vector logo ensures you can adapt your branding to new platforms and sizes without compromising on quality.

4. Easy Editing: Vector logos can be easily edited using programs like Adobe Illustrator, giving you the flexibility to make adjustments as needed.

At Foote Printing, our team is dedicated to helping you create a stunning vector logo or converting your existing raster logo into a vector format. We understand the importance of having a high-quality logo that reflects your brand's identity and professionalism.

Posted By Foote Printing in Printing, Logo, Vector, Non Vector, Brand, Professional, Design

Most Recent

Cleveland Political Printing: How Off-Year Elections Delivered Our Best Month Ever

Posted By Foote Printing
January 14, 2026 Category: General

If election night kept you up late, you were not alone. While you watched returns, our presses were humming. This off-year cycle turned into the best month ever at Foote Printing, and it revealed what local campaigns in Cleveland truly need to win: speed, precision, and partners who understand the stakes. The Realities Cleveland Campaigns Face This year, the City of Cleveland reduced wards due to new census data. That shook up council races and put every council seat back on the ballot. The result was a surge in political printing with tight deadlines and last-minute changes. We are not a massive national shop. We are a local union printer rooted in Cleveland. That’s exactly why off-year elections are our sweet spot. When campaigns need quick turn times, accurate targeting by ward, and materials that reflect local values, we deliver. What We Printed That Moved the Needle Campaigns are getting smarter about their marketing mix. While a lot happens online, print still does heavy lifting for persuasion and turnout. Here is what we produced most this season: Political postcards and mailers: The bulk of our campaign work. Designed for speed, clarity, and fast mailing. Yard signs: Still essential for name recognition and visibility in key neighborhoods. T-shirts: Street teams and volunteers need branded gear that pops in photos and on the doorstep. Union and solar bugs: We print the union bug and a solar printed bug so your materials reflect values many Cleveland vot

A Freshly Paved Parking Lot, Faster Service: How a Surprise Asphalt Upgrade Helps Us Help You

Posted By Foote Printing
January 14, 2026 Category: General

If you have ever battled weeds and bamboo pushing through old asphalt, you know the struggle. Our delivery area had turned into a patchwork of cracks and potholes. Then one morning, opportunity literally walked through our front door. A paving crew working down the street had extra asphalt and an open hour. We vetted the plan, said yes, and in about 60 minutes our back lot was transformed. Why We Chose to Repave Now Behind our building is a busy delivery and pickup area that keeps your print jobs moving. Over the years the lot had gotten rough. Weeds and bamboo were breaking through, and the surface was not what we expect from a facility that stands for quality. We had already cleared the area and planned a spring repair. Timing and reliability matter to us, and the chance to get it done sooner at a smart price was too good to pass up. The Story Behind the Upgrade Here is how it happened, straight from our team: We cleared the back lot and planned to bring in a pothole repair team in spring. A representative from ARC Roadway Construction stopped in. They were paving nearby, had extra asphalt, and could mobilize quickly. We asked the right questions. Scope, layers, timeline, and price. Two layers of asphalt were proposed, which was key for durability. We phoned a trusted advisor for a gut check. The answer was simple, take the deal, it will save money and time. The crew arrived, and about an hour later the lot looked phenomenal. Smooth, clean, and ready for work. We

The Number One Art File Mistake That Delays Printing, and How To Fix It

Posted By Foote Printing
January 14, 2026 Category: General

You can design a stunning postcard, but one tiny white sliver along the edge will make it look cheap in an instant. We see it all the time, and it is completely avoidable. At Foote Printing, the most common error that slows jobs down or triggers reprints is simple, no bleed. When files arrive without bleeds, trimming tolerances can reveal thin white edges or force us to under trim, which pushes type uncomfortably close to the cut. I am Michael Duhr, and my team and I want to help you avoid those headaches with a few practical, print-ready habits. Bleeds and Safe Zones, The Foundation of Print-Ready Files If your design prints to the edge, extend background colors, images, and elements past the trim. Add at least 0.125 inch bleed on all sides Keep critical content, logos, and type at least 0.25 inch inside the trim, the safe zone A proper bleed lets us trim cleanly even with slight mechanical variance. A proper safe zone keeps your message from crowding the edge if we must under trim to avoid a white sliver. You can give more bleed if you prefer, even 0.25 inch or more, especially useful for complex layouts. Send the Right File Format and Resolution For commercial printing, PDF is your best friend. Export a print-ready PDF with bleeds turned on Include crop marks if your workflow supports them Avoid sending JPG or PNG as your only file, those often come in at 72 dpi and oversized, which prints poorly If you have to use raster art, ensure it is 300 dpi at final s