Behind every good printing services company is an ever-dependable pressman. But what exactly does it take to be a good pressman?
A good pressman commits to high-quality printing work. They make no compromises in the quality of plates, the colors, the artwork, or the final published work. Anyone in the business of providing printing services needs to work with someone who will go the extra mile to ensure that the color and fit of the project they’re working on are just right. These people must willingly get their hands dirty (with ink) as they work the machine to produce the output the client needs.
They possess a mastery of the printing machine and the process. Printers also need to choose a pressman who knows the equipment they are working on through and through. But also someone well-versed in all the processes involved in production to ensure the clients get the best quality possible every time. Print shops have plenty of tools, but it is up to the pressman to use and care for these tools properly to guarantee the quality of the prints they produce.
A good pressman also takes good care of the machine, ensuring it gets the maintenance care it needs during the slow seasons so the company can boost performance during peak seasons.
They have a keen eye for details. Finally, it takes a discerning eye to pick up the slightest inconsistencies in colors, designs, and quality of the images on a printed work. A good pressman should, therefore, have keen eyes to ensure consistency and high-quality printing. They should be able to check the artwork instantaneously and go the extra mile to ensure that the output is as true-to-color as it should be.
It takes a keen eye, an unyielding commitment to quality excellence, and a mastery of the machine and the processes to be considered a good pressman at Foote Printing. Our small family-owned business with a close-knit crew of printing professionals has been catering to various clients’ printing needs since 1907. Therefore, when you work with us, you will indeed have a good pressman taking care of your printing needs. Check our site or contact us for more details today!
Picture this: your inbox is crammed with hundreds of unread messages, but your physical mailbox still gets your attention every single day. Even the “junk” gets a glance. That moment—those few seconds with something in your hand—is where brands are built and leads are made.
At Foote Printing, we live at the intersection of print and direct marketing. We love email for its speed, but we’ve seen time and again that the mailbox delivers attention, trust, and results you just can’t get online alone. Here’s why—and how we help you make the most of it.
The Real Problem: Digital Overload, Diminishing Attention
Email is easy to send and cheaper per message, but that ease creates a flood. Your customers are overwhelmed, filters are aggressive, and messages blur together. Meanwhile, people open their mailbox daily, touch every piece, and form split-second judgments that stick. Our job is to make sure your piece earns those seconds—and turns them into action.
The Attention Advantage in the Mailbox
Daily habit: People check and sort their mail almost every day. Your message gets handled, not just “marked as read.”
Built-in “open rate”: Even if someone tosses a postcard, they saw your brand, offer, and headline first.
Sticky brand recall: That physical touch plants a memory that pays off when they see your name online later.
Tangible Means Trustworthy
A well-printed, well-designed piece signals legiti
In three seconds, your audience decides whether to keep your postcard, scan your code, or toss it. Those seconds are where 2025’s smartest print trends win—and where we help you stand out.
As a solar-powered print shop, we’ve been building toward these trends for years. Clients are printing fewer, smarter pieces that work harder: more personal, more tactile, more connected to digital, and far less wasteful. Here’s how we (and Michael Duhr, our print expert) see the year’s top opportunities—and how we’ll put them to work for you.
1) Sustainable, eco 11friendly printing (we’ve led since 2017)
Sustainability isn’t a buzzword for us—it’s built into our shop.
Solar-powered facility since 2017
LED lighting that mimics daylight for accurate color evaluation
Recycled-content papers across our lineup
Short-run strategies that reduce overprinting and waste
Actionable tip: Ask us to recommend recycled stocks and coatings that align with your brand’s look, feel, and footprint—without compromising color or quality.
2) Personalization at scale with variable data printing
Personalization boosts response when it’s relevant. With digital presses and variable data printing, we tailor:
Names and messaging by segment
Offers by audience and location
Images, maps, and calls-to-action by region or event
Actionable tip: Bring a clean list and a few audience segments. We’ll help you version creati
Your best email probably didn’t even earn two seconds of attention. Meanwhile, a well-designed postcard sits on a kitchen counter and gets read twice. In a world of overflowing inboxes, phishing attempts, and disappearing feeds, print is the channel people still trust.
As a Cleveland print company, we see it every day: print isn’t dying—it’s evolving. And when you use it strategically, it outperforms digital alone.
Why Print Wins Trust (and Attention)
In the digital world, skepticism is the default. People double-check sender names, avoid links, and ignore most messages. That’s exactly why print is surging back:
It’s tangible and memorable—your brand lives on desks, counters, and trade show booths.
It signals legitimacy—real materials from a real company.
It stands out—especially when everyone else is stuck in the inbox.
We’ve heard “print is dying” for 40 years. The truth? It’s simply evolving, and the businesses who adapt are the ones getting noticed.
The Future of Print Is Integrated
Today’s best-performing campaigns blend print and digital. You don’t need to say everything on the piece—just enough to spark interest and guide the next step.
Here’s how we help clients do that:
Use QR codes to bridge offline and online seamlessly. One scan, and your audience lands on the exact page you want them to visit.
Leverage variable data printing for personalization. Tai