Articles

When you design a flyer, logo, mailer, billboard, or any kind of advertisement, the types of color you use play a big role in the message you want to send. Graphic designers know the importance of color in ads and can help you send and illicit the right message and emotions. Let’s take a look at what colors represent in the advertising and print world.

Red

• Increases appetite

• Creates sense of urgency

• Increases passion

• Feelings of aggression or anger

Yellow

• Cheerful

• Optimistic

• Attention grabber of people who pass by

Orange

• Warmth

• Caution

• Excitement

• Confidence

• Good for call-to-actions

Blue

• Peaceful

• Preferred by men

• Security and trust

• Used in workplace, increases productivity

Green

• Health

• “Natural”

• Wealth

• Growth

• Relaxing

Purple

• Wealth

• Success

• Wisdom

• Used on beauty products

• Creative

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Foote Printing is a local print shop located in Cleveland, OH. We specialize in offset printing, digital printing and wide format printing as well as offering mailing services and graphic design.

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