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Have you ever heard of variable data printing? Did you know that variable data printing is essential to mail services in print marketing? 

Understanding Variable Data Printing

Variable data printing is a form of digital printing, including on-demand printing. You can change text, graphics, and images from one printed piece to the next without slowing down or stopping the printing process. You can use information from a database or external file.

What Is Variable Data Printing Used For? 

Variable data printing utilizes dynamically generated headlines, addresses, personal names, offers, graphics, or images from a file to create a static mail design or template. 

Suppose you're sending a marketing mailing to invite customers or prospects to visit a new store. In that case, you can include customized maps showing the best driving route from each customer's or prospect's house to the location. The right digital press and software can print hundreds of thousands of mailpieces in a short amount of time, each with the elements that you choose to add to them. 

At Foote Printing, we offer variable data printing on a professional level. The goal at Foote Printing is to provide our customers with the highest-quality printing products and services in a timely fashion and at a competitive price.  

Learn More About Variable Data Printing 

Visit our website today for more details on variable data printing at Foote Printing.